This project was given to me as a ‘rapid-fire’ project. I was given the prompt of a private helicopter company at the beginning of class and I had 3 hours to come up with branding system that included a logo, carry-on luggage design, and a website. When given the prompt I immediately thought of the 60’s, the stewardesses from Pan Am, and the vibrant colors from the design of that period. While I wanted the design to be bright and fun, I also wanted it to have a sophisticated style.